|
Crisis Management in the Tourism Industry
1 ofertas de 52.30 a 52.30 €
Glaesser, D.. 0-7506-6523-8 edic.2006 The tourism industry is arguably one of the most important sources of income and foreign exchange, and is growing rapidly. However, national and international crises have huge negative economic consequences. Crisis Management in the Tourism Industry aims to illustrate the theories and actions that can be taken to better understand consumer, economic and environmental reaction, in order for the businesses involved to be more prepared for such events. Now in its second edition, this text has been fully revised and extended to include recent events such as Bali, SARS and i
|
