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Entering Emerging Markets: Motorola's Blueprint for Going Global
1 ofertas de 62.30 a 62.30 €
Schoenborn, Guenter. 3-540-31745-7 edic.2006 The book describes the strategies and processes of a multi-national US corporation applied in entering emerging markets around the globe. It details the structured approach, innovative ways and concerted efforts involved. Executives learned how to gain foothold in unknown territory and how to deal with complexity and diversity. This process was strongly supported by: sharing of learning, know-how and resources within the company and with the local partners, thus creating mutual added value, and, applying a four-phase template involving steps that are bold enough to ensu
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