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Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology
1 ofertas de 36.50 a 36.50 €
Michael, A.. 0-7506-6747-8 edic.2006 Global business-to-consumer mobile and wireless revenues are predicted to reach GBP120 billion by the end of 2004, and mobile marketing has now become a mainstream marketing tool. To achieve such tremendous gains, marketers must identify and reach their mobile audience. This book is designed to teach marketers how to tap into this potential. Mobile marketing is as different from traditional marketing as internet marketing was, and this book will outline methods and techniques for: defining and implementing a wireless marketing strategy making sense of what can be a tec
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