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Marketing metrics
1 ofertas de 32.19 a 32.19 €
Farris, P.. 0-13-187370-9 edic.2006 Measurement is critical to the health of any business, and Marketing Metrics highlights key tools and techniques across many measurement landscapes - from the consumer, to the sales force, to the ever-changing media environment. It's a 'must-read' for any business leader who wants to optimize the way they measure business activities and results in order to grow their business. - Kimberley B. Dedeker, Vice President, Global Consumer and Market Knowledge, Procter and Gamble. Why read Marketing Metrics? Because better metrics lead to better decisions, which lead to better
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