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Product and Services Management

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Avlonitis, George. 1-412-90865-5 edic.2006 Product and Services Management provides a holistic approach to the study of product and services management. It looks at the key milestones within a product's or service life cycle, and considers in detail three crucial areas within product management, namely product/service portfolio evaluation, new product/service development and product/service elimination. Based on research conducted in Europe and North America, Product and Services Management includes revealing cases studies that will help students make important connections between theory and practice.
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